A Spring-Summer campaign developed for Body Glove, blending sport, swimwear, and lifestyle storytelling across stills and motion. Shot along the sun-drenched shores of Tulum, the campaign was designed to feel vibrant, spontaneous, and full of movement, capturing the freedom, energy, and carefree rhythm of summer in motion.
Through a full-service creative production approach spanning creative direction, production design, and on-set execution, the imagery was built around natural connection, playful energy, and a sense of adventure. Set between saltwater and glistening pools, the campaign channels Body Glove’s adventurous spirit through candid moments that feel spontaneous, immersive, and full of life. From beach games to sun-soaked in-between moments, each frame invites viewers into a world shaped by movement, exploration, and freedom.
CONTEXT — CREATIVE PRODUCTION
From early creative development through on-set execution, the production balanced creative direction with large-scale coordination across every stage of the campaign. We led production, creative direction, production design, location scouting, and on-location execution across multiple shoot environments including beachfronts, pools, and lifestyle settings.
The visual approach centered around warmth, real moments, and connection — creating imagery that felt immersive rather than overly staged. Every detail, from colour palette to prop selection, was designed to reinforce the playful, vibrant spirit of the brand.
VISUAL ATMOSPHERE
The campaign leaned into candid energy and sun-drenched moments. Wind, water, texture, motion, and spontaneous interactions became central visual elements throughout the imagery.
Beach games, saturated swimwear, reflective water, and golden-hour light created a world that felt carefree, athletic, and transportive — capturing Body Glove’s adventurous spirit through moments that felt lived-in and real.
SCALE — EXECUTION
Produced across multiple locations and deliverables, the campaign unfolded with a calm and agile production approach, balancing clear creative direction with ease and efficiency throughout. From coordinating travel logistics and multi-day scheduling to guiding location transitions and high-volume content capture, every element was handled fluidly with consideration for both the crew and the natural rhythm of the set. The production moved as one cohesive flow from concept through final delivery, maintaining a consistent visual language while keeping the process light, organized, and seamless.
TEAM
PHOTOGRAPHY
DIRECTOR/DP
CREATIVE DIRECTION/PRODUCER
MODEL
MAKEUP/HAIR LEAD
MAKEUP ASSISTANT
DIGITECH
SGS MARKETING DIRECTOR
CREDITS
DOVE SHORE
ROXY FACER
MAYILLAH
DARION LEIGH — WOMAN MANAGEMENT LA
MAYILLAH
MAYSSA BAHMED
MIKE NELSON
SOPHIE-ANNE HEROUX
